Do You Know About Huawei and Micromax ink Partnership for Offline Sales in India

Huawei and Micromax have announced a new and totally unusual partnership in India. That means the Chinese giant will distribute its devices through the offline network of its Indian partner to gain greater reach in one of the largest markets in the world.

In an official press release, the company said there is a phased expansion plan with ten major Indian cities, including major markets such as Delhi, Mumbai, Chennai, Bangalore, Ahmedabad, Kolkata and Jaipur.

An offline store from Micromax in Delhi
Tornado Pan, head of the Huawei Consumer Business Group in India, said the goal is to be where consumers are. "We plan to focus on a robust offline distribution network that is tailored to the needs of consumers in urban and rural regions of the country."

One of the statement from Sunil Joon, Head of Strategy at Micromax, said the company "wants to come a step closer to solving consumer needs with innovative offers."

This means that Huawei uses the knowledge and network of Micromax in offline sales and distribution to challenge the leaders in the Indian market Samsung and Xiaomi.

Although the online market in the Asian country is growing faster than ever, there is still a huge offline market. And Huawei apparently seems to benefit much faster from the existing Micromax network instead of just continuing to build
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